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Why do you need Marketing Automation in 2023?

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In the fast-paced era, businesses are increasingly turning to marketing automation tools to stay ahead of competitors. But what is marketing and sales automation, and how can it benefit your business? Let’s find out in this article. 

What is Marketing Automation?

Marketing automation is the use of software and tools to automate time-consuming marketing and sales tasks. These tasks include lead generation, email marketing, social media marketing, customer segmentation, and data analysis. 

By automating these tasks, businesses can reduce their workload and focus on more important activities. 

The key of Marketing Automation: integration

When it comes to automation, beginners often make the mistake of assuming that there’s a one-size-fits-all solution that can solve all of their problems. However, automation is not a tool – it’s a method. To benefit from it, businesses must find the right combination of tools that fit their unique needs and goals. By integrating various tools, they can automate the flow of information among channels. 

Successful examples of Marketing Automation


The Hut Group

The Hut Group is an e-commerce company that sells health and beauty products. They implemented marketing automation to send personalized email campaigns to their customers. Consequently, the systems increased open rates by 30%, click-through rates by 50%, and revenue from email by 60%.

The Hut Group 2015 Statement

Image 1 (source: THG)


AirAsia is an airline that made use of marketing automation to personalize their customers’ experiences and improve their booking process. The brand was able to provide targeted promotions to customers, resulting in a 100% increase in customer satisfaction.

AirAsia X plunges deeper into red amid ongoing grounding | News | Flight Global

Image 2 (source: Wikimedia Commons)


IBM applied marketing automation to improve their lead generation efforts and streamline their sales processes. By implementing a lead nurturing program, its conversion rates increased by 72% and its sales cycle reduced by 30%.

IBM's digital HQ: On the cutting edge of innovation and excellence | Slack

Image 3 (source: slack)

The Ritz-Carlton

The Ritz-Carlton uses marketing automation to provide their guests with a personalized experience throughout their stay. By analyzing guest data and behavior, the hotel was able to offer targeted recommendations and services. At the end, they gained guest satisfaction by 10% and revenue by 20%.

Ritz Carlton Melbourne

Image 4 (source: Apartments and Developments)

Pizza Hut

Pizza Hut implemented marketing automation to streamline their online ordering process and improve their customer experience. With a chatbot, Pizza Hut successfully provided customers a quick and easy way to place their orders.

Menu | Pizza Hut Canada

Image 5 (source: Pizza Hut)

Popular Marketing Automation tools

Social media marketing


Metricool is a social media tool that provides analytics, content scheduling, and audience engagement features. Especially, with a wide range of collaboration features, it allows clients and agencies to jump on the same platform and manage their strategy. It best suits SMEs and agencies who want an affordable and easy-to-use automation tool.


Hootsuite is a social media automation tool that offers similar features to Metricool, but also includes  the ability to monitor multiple social media accounts from a single dashboard.

Customer Relationship Management (CRM)

Constant Contact

Constant Contact is a CRM automation tool designed for email marketing, social media management, and event promotion. It offers easy-to-use templates, automation features, and analytics. Constant Contact suits small to medium-sized businesses that require a simple and affordable CRM solution.


Salesforce is a cloud-based CRM tool that provides sales, marketing, customer service, focusing on analytics features. 

Content marketing

Chat GPT and Quillbot are AI-powered language processing tools that can assist businesses in content marketing automation. Chat GPT is a large language model that can generate high-quality content. Meanwhile Quillbot is a paraphrasing tool that can help businesses create unique and engaging content. Both tools are useful for businesses that need to produce large amounts of content quickly and efficiently.

Visual marketing 


Canva is a graphic design tool that allows businesses to create visual content such as images, social media graphics, and infographics. It fits well for small to medium-sized businesses that want eye-catching visuals for their marketing campaigns.


Vimeo is a video hosting platform that provides businesses with tools to create, host, and share high-quality videos. 

As an experienced marketing agency, Surfline Media offers a range of marketing automation solutions to fit your business needs. Don’t get left behind in the race to automation – contact Surfline Media today!

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