Traditional advertising, digital advertising, word of mouth, networking, referrals, trade show etc.

Knowing the demographics of your target customer such as, income, education level, and geographic location can help you tailor your marketing efforts to their specific needs and preferences.

Understanding the personality traits, values, interests, and lifestyles of your target customer can help you create messages that resonate with them.

Identifying the problems and challenges that your target customer faces can help you position your product or service as a solution to their needs.

Understanding how your target customer prefers to communicate (e.g., email, phone, social media) can help you choose the best channels to reach them.

Knowing how often your target customer buys products or services, what they typically spend, and what factors influence their purchasing decisions can help you create more effective marketing campaigns.

What are your measurable goals, expectations and/or KPI's?