Why Businesses Need Marketing Automation in a Post-Pandemic Economy
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The pandemic has caused many businesses to lose a lot of money. With the freedom of movement restricted due to lockdown measures, many entrepreneurs have had to rethink alternatives to give their businesses a lifeline. Businesses without a digital presence have borne the brunt, whereas those with a digital presence have reaped the benefits. Marketing automation is the use of software platforms to help automate marketing tasks. Automation allows companies to turn over various tasks to programs that work behind the scenes so business owners can focus on other aspects of running their business. The following are some of the benefits that your business will get from marketing automation in the post-pandemic economy.